Traffic arbitrage shaving: reasons and how to avoid it

Traffic arbitrage shaving

Traffic arbitrage shaving: reasons and how to avoid it

Traffic arbitrage is a complex and dynamic type of business on the Internet, where the key aspect is monetization of traffic through advertising networks, affiliate programs, and other channels. However, among the challenges faced by arbitrageurs, a special place is occupied by the phenomenon of shaving. This is a process when an affiliate network or advertising platform reduces payments to arbitrageurs without taking into account all valid clicks or conversions.

Causes of shaving:

Technical errors and inaccuracies: Platforms may have technical issues with tracking conversions or click-throughs, leading to incorrect calculations.

Financial motives: Some networks may try to reduce the cost of paying conversions to arbitrageurs by using shave as a means of increasing their profits.

Unclear terms of agreements: Lack of transparency and unclear terms in the agreements between arbitrageurs and advertising platforms often contribute to the emergence of shakedowns.

How to avoid cheating:

Choose reliable partners: Check the reputation of ad networks and affiliate programs before starting cooperation.

Detailed control of conversions: Use independent tracking and analytics systems to verify conversions and conversions.

Clear agreements and requirements: Sign agreements that clearly define payment terms and dispute resolution mechanisms.

Regular monitoring: Constantly monitor your financial performance and make sure it meets expectations.

Conclusion.

Traffic arbitrage shave can significantly affect the profitability of your business, so you should closely monitor all aspects of interaction with advertising platforms and affiliate networks. The choice of reliable partners, detailed control, and clear agreements will help to minimize the risks of shaving and ensure the stable development of your arbitrage business.