In the gambling vertical, the term "funnel"

In the gambling vertical, the term "funnel" typically refers to the sequence of steps a user goes through from their initial encounter with an ad or platform to completing a specific action, such as registration or making a deposit. The funnel allows for tracking and optimizing each stage of the process to maximize conversion.

In the gambling vertical, the funnel might look something like this:

1. Ad Display:
   

   • The user views advertising materials.

1. Ad Click:
   

   • The user clicks on the ad banner or link.

1. Site Visit:
   

   • The user goes to the gambling platform's website.

1. Registration:
   

   • The user creates a personal account on the platform.

1. Deposit:
   

   • The user makes an initial deposit into their account.

1. Gameplay:
   

   • The user starts playing casino games or places bets.

1. Conversion:
   

   • The user achieves a win or performs another desired action, leading to conversion.

It's important to note that the specific steps of the funnel may vary depending on the particular gambling platform and marketing strategy. Optimizing each stage of the funnel can enhance the performance and efficiency of marketing campaigns.

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